Sonali Shukla

Account Executive  ⦿  hi@sonalishukla.com

About

Hello! My name is Sonali. I am a creative, curious, and passionate thinker with broad experience working in Social Media.
Within the last two years, I have worked on accounts such as: Jeep, Chevrolet, and La-Z-Boy. In addition, I have direct experience with creating content, social media strategies, as well as with social/digital analytics.

Resume

Education

B.A. in Psychology

Kalamazoo College

Senior Individual Thesis: The Stability of Emotionality Assessed in Ages 3-7

  • Analyzed 25+ theories on the subject of temperament, and offered readers a comprehensive look at its foundation, as well as how it influences daily social interaction
  • Presented research at the Van Liere Symposium, in 2013

2009- 2013

Work

IPG Mediabrands

Birmingham, MI

Account Executive

  • Maintain and grow strong client and team relationships
  • Work with assigned Account Director to manage all logistics and projects; deliver the highest quality product on time and on budget
  • Partner with Community Managers and day-to-day brand communications
  • Work closely with strategy, creative, production, and social media teams to develop brand-focused creative and communications
  • Help identify opportunities to create and produce content including standard flash and static digital banners, online and social video content, sites and mobile apps, social media content such as Vine, Twitter, Facebook, Instagram, and the next new thing.
  • Keep abreast of client and category objectives, trends, talent, competitive advertising, and target mindset
  • Work with other agencies and internal departments as necessary
  • Push and help evolve Mediabrands Publishing to remain innovative and forward-thinking

December 2015 - Present

ACTIVATIONS

FleishmanHillard

Detroit, MI

Assistant Account Executive

  • Create content to distribute across a wide variety of channels (Facebook, Twitter, Instagram, and Youtube, Promoboxx)
  • Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients' industries.
  • Create timely and engaging content optimized for platform used and intended audience.
  • Monitor client news coverage
  • Create client plans and proposals

August 2015 - December 2015

ACTIVATIONS

The Suburban Collection

Plymouth, MI

Social Media Business Strategist

  • Create and implement a concrete social media strategy, to promote brand loyalty
  • Utilize analytic tools, to gauge progress & user engagement
  • Write reports & proposals for senior management
  • Oversee all dealership related advertisements
  • Manage various platforms (Facebook, Instagram, Twitter, Pinterest, Vauto, Autotrader)
  • Cultivate social presence and brand reputation

Nov 2014 - August 2015

Pillar Social Media, LLC

Royal Oak, MI

Social Media Manager

  • Implement a concrete social media strategy
  • Monitor trends and implement social media ad campaigns
  • Promote brand loyalty, via user engagement
  • Manage various platforms with analytic tools (Hootsuite and Sprout Social)

June - Nov 2014

Freelance Social Media Manager

Bloomfield Hills, MI

  • Meet with clients to discuss needs and desired image
  • Content creation, audience engagement, and brand management
  • Send monthly reports to clients

Nov 2013 - Jan 2014

Volunteer & Projects

Veggie_Vixen

Michigan

Instagram-centric blog, operated under a concrete self-generated strategy

  • Bring attention to local businesses and restaurants
  • Gained a growing following of individuals
  • Serve as a reference for proponents of health and environmental sustainability

Jan 2014 - Present

Michigan State University

East Lansing

Researcher in the Child Emotions Laboratory

  • Data recording, entry, and additional research under the acclaimed, Dr. C. Emily Durbin

June - Aug 2013

Woodward School for Technology

Kalamazoo

  • Behavioral observation and analysis
  • Mentor fifth graders, in order to improve both reading and comprehension abilities
  • Facilitate play and build community

2009 - 2013

Skills

Social Media

Throughout my career, as a Social Media Manager, I have been directly responsible for a wide variety of social media platforms. Through this hands-on experience, I have become proficient with the following platforms: Facebook, Instagram, Twitter, Wordpress, LinkedIn, and Aweber.

Digital Analytics

Working as a Social Media Manager, I have gained experience with the following digital analytic tools: Sprout Social, Hootsuite, Google Analytics and Iconosquare. With the help of these tools, I have been able to gauge user engagement, popular content, and manage brand reputation.

Behavioral Study

While studying at Kalamazoo College, I studied Psychology (in behavioral, visual, and linguistic spheres) and Art History. My unique background provided me with innumerable opportunities to understand, dissect, and create specific stimuli.

Photography

Through my experiences, both educational and personal (@Veggie_Vixen), I have gained a concrete working understanding of photography, as well as the intricacies of Photoshop Creative Cloud.

Works

Instagram Food Blog

I started this project, in January of 2014, to combine two spheres I'm equally passionate about: vegetarianism and photography. This food blog serves as a reference for other health and environmentally-conscious beings all over the country. Since my starting date, I have gained followers and am currently in the process of expanding to other social media platforms.

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Activations and Integrations

Batman V. Superman Integration

Super Bowl 50

Jeep 4x4 Day

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Activations and Integrations

2nd Mother’s Day

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Contact

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Get in touch

FEEL FREE TO CONTACT ME, WITH FURTHER QUESTIONS, OR JUST TO SAY HELLO.
248.761.2938