Sonali Shukla

Account Executive  ⦿


Hello! My name is Sonali. I am a creative, curious, and passionate thinker with broad experience working in Social Media.
Within the last two years, I have worked on accounts such as: Jeep, Chevrolet, Papa John's, and La-Z-Boy. In addition, I have direct experience with creating content, social media strategies, as well as with social/digital analytics.



B.A. in Psychology

Kalamazoo College

Senior Individual Thesis: The Stability of Emotionality Assessed in Ages 3-7

  • Analyzed 25+ theories on the subject of temperament, and offered readers a comprehensive look at its foundation, as well as how it influences daily social interaction
  • Presented research at the Van Liere Symposium, in 2013

2009- 2013


Laundry Service

Greater New York City Area

Account Manager

  • Lead team members in producing deliverables from conception to execution.
  • Ensure projects ware properly scoped, staffed and planned while problem-solving client/partner needs.
  • Source and analyze global influencer partners globally and co-led deal negotiations.
  • Coordinate multiple departments across clients’ Content, Marketing, Finance, Legal and Operations teams.
  • Identify new opportunities to grow client partnerships.
  • Build deep relationships internally at agency and externally with clients.
  • Create multiple organization-wide processes across Account, Content and Production teams, both internally and externally.
  • Manage client relationships including, but not limited to: leading meetings, reviewing content, managing deliverables, managing campaigns, overseeing reporting, as well as resolving client issues to ensure that all parties stay true to the strategic vision and voice across channels 24/7, 365
  • Coordinating internal cross-functional team(s) including, but not limited to: Creative, Production, & Strategy

Dec 2017 – Present

IPG Mediabrands

Birmingham, MI

Account Executive

  • Maintain and grow strong client and team relationships
  • Work with assigned Account Director to manage all logistics and projects; deliver the highest quality product on time and on budget
  • Partner with Community Managers and day-to-day brand communications
  • Work closely with strategy, creative, production, and social media teams to develop brand-focused creative and communications
  • Help identify opportunities to create and produce content including standard flash and static digital banners, online and social video content, sites and mobile apps, social media content such as Vine, Twitter, Facebook, Instagram, and the next new thing.
  • Keep abreast of client and category objectives, trends, talent, competitive advertising, and target mindset
  • Work with other agencies and internal departments as necessary
  • Push and help evolve IPG Mediabrands to remain innovative and forward-thinking

December 2015 - December 2017



Detroit, MI

Assistant Account Executive

  • Create content to distribute across a wide variety of channels (Facebook, Twitter, Instagram, and Youtube, Promoboxx)
  • Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients' industries.
  • Create timely and engaging content optimized for platform used and intended audience.
  • Monitor client news coverage
  • Create client plans and proposals

August 2015 - December 2015


The Suburban Collection

Plymouth, MI

Social Media Business Strategist

  • Create and implement a concrete social media strategy, to promote brand loyalty
  • Utilize analytic tools, to gauge progress & user engagement
  • Write reports & proposals for senior management
  • Oversee all dealership related advertisements
  • Manage various platforms (Facebook, Instagram, Twitter, Pinterest, Vauto, Autotrader)
  • Cultivate social presence and brand reputation

Nov 2014 - August 2015

Pillar Social Media, LLC

Royal Oak, MI

Social Media Manager

  • Implement a concrete social media strategy
  • Monitor trends and implement social media ad campaigns
  • Promote brand loyalty, via user engagement
  • Manage various platforms with analytic tools (Hootsuite and Sprout Social)

June - Nov 2014

Freelance Social Media Manager

Bloomfield Hills, MI

  • Meet with clients to discuss needs and desired image
  • Content creation, audience engagement, and brand management
  • Send monthly reports to clients

Nov 2013 - Jan 2014

Volunteer & Projects



Instagram-centric blog, operated under a concrete self-generated strategy

  • Bring attention to local businesses and restaurants
  • Gained a growing following of 14,780 individuals
  • Serve as a reference for proponents of health and environmental sustainability

Jan 2014 - Present

Adcraft Detroit


Strategic Recommendation Initiative

  • Led a team in auditing all current social channels
  • Provided a recommendation on best practices, cadence, and content strategy

Jan 2016 - Present

Michigan State University

East Lansing

Researcher in the Child Emotions Laboratory

  • Data recording, entry, and additional research under the acclaimed, Dr. C. Emily Durbin

June - Aug 2013

Woodward School for Technology


  • Behavioral observation and analysis
  • Mentor fifth graders, in order to improve both reading and comprehension abilities
  • Facilitate play and build community

2009 - 2013



Photography, Client Management, Creative Problem-solving, Cross Network Communications


Binge-watching documentaries, Art History, Psycholinguistics, Harry Potter, Vegetarianism, & Languages 

Dream Accounts

Taco Bell or Burberry

Karaoke Song of Choice

Somebody to Love by Queen


Instagram Food Blog

I started this project, in January of 2014, to combine two spheres I'm equally passionate about: vegetarianism and photography. This food blog serves as a reference for other health and environmentally-conscious beings all over the country. Since my starting date, I have gained 14,780 followers and am currently in the process of expanding to other social media platforms.

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Activations and Integrations

Batman V. Superman Integration

Super Bowl 50

Jeep 4x4 Day

75th Anniversary


Activations and Integrations

2nd Mother’s Day



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